Gain a comprehensive understanding of the current social media landscape and its impact on modern marketing strategies and explore the evolution of social media and its pivotal role in shaping consumer behavior. This course is your gateway to acquiring the skills, strategies, and insights needed to propel your brand into the digital spotlight.
Here’s what you will learn
Lesson 1: Introduction
- Why Social Media Marketing is So Popular?
- What’s in the Course?
- Who Should Read This Course?
Lesson 2: Understanding Social Media Marketing
- Evolution of Social Media
- What is Social Media Marketing?
- Importance of Social Media in Marketing
- Client Brief
- Summary
Lesson 3: Social Media Platforms
- Overview of Popular Social Media Platforms
- Choosing the Right Platforms for Your Business
- Platform Demographics and Usage Patterns
- Summary
Lesson 4: Developing a Social Media Strategy
- Setting Goals and Objectives
- Identifying the Target Market
- Creating a Content Strategy
- Summary
Lesson 5: Planning Social Media Campaign
- Building a Content Calendar
- Scheduling and Automation
- Budgeting for Social Media Marketing
- Summary
Lesson 6: Content Creation Strategies
- Content Creation
- Visual Content: Images and Infographics
- Video Content: From Short Clips to Live Streaming
- Summary
Lesson 7: Measuring Success with Analytics
- Introduction to Analytics Tools and Services
- Key Performance Indicators
- Analyzing and Interpreting Social Media Data
- Summary
Lesson 8: Marketing Techniques
- Organic Reach and Engagement
- Paid Advertising on Social Media
- Influencer Marketing Strategies
- Summary
Lesson 9: Emerging Technologies in Social Media Marketing
- Augmented Reality and Social Media
- Virtual Reality and Its Potential
- Artificial Intelligence in Marketing
- Summary
